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Dr. Natthapoj Vincent Trakulphadetkrai is a Lecturer in Primary Mathematics Education and Director of Research Communications at the University of Reading’s Institute of Education. His research interests focus on the use of storytelling to help enrich mathematics teaching and learning experiences. Currently, he leads the non-profit research-based MathsThroughStories.org initiative, which sets out to investigate various aspects of using mathematical story picture books in mathematics teaching and learning. The website also offers valuable and free resources for parents and teachers globally. Since its launch in March 2017, the website has now been viewed over 300,000 times by more than 60,000 teachers and parents from over 180 countries around the world. In addition to his role as Convenor of the British Education Research Association’s Mathematics Education Special Interest Group, Dr. Trakulphadetkrai also serves as an executive committee member and trustee of the Association of Teachers of Mathematics. Previously, he has served as an executive committee member of the British Society for Research into Learning Mathematics; as Chair of the British Congress of Mathematics Education’s Communications Committee as well as Co-Editor of the Mathematical Association’s Primary Mathematics Journal.